Gloom Balloon’s aptly named single “Saddest Story Ever” depicts the momentary lapses in reason that often accompany drinking alone. Vocal patterns appear and disappear, pirouetting in the haze while Mellotron doom and the inevitability of the spoken word drag the listener into a downward spiral. A gothic reimagining of 60s pop, the video is a collage of home movies and bumper-car footage constantly interrupted by cuts to a man drinking PBR on his couch, sitting in quiet contemplation.
From a stony gaze and a blurred recollection, the story of a life is bound, printed and placed in the viewer’s hands. Gloom Balloon’s sophomore album, Drying the Tears of the Goddess of Gloom, Underneath the Stars and the Moon is set for a September 1st release on Maximum Ames. Watch below.