At some point in our brief and perilous lives, humans must make certain choices that can only be made alone and for oneself. It makes no difference that we all make them, nor even that we might choose the same as anyone else; the contract is made within, between you and the world. One of these choices is how we feel about PC Music.
Hannah Diamond, creative director at LOGO Magazine and star of previous PC releases such as the manic “Keri Baby” and the wincing, rapturous, compulsively affecting “Pink and Blue,” arrives on a Monday with the label’s first iTunes release, the typically entrancing, oblivious, bouncy “Every Night.” Combining the label’s trademark slurry of fuzzy neon synths and trance-build dynamics with a two-note vocal hook that reduces Diamond’s particular brand of nasal chirrup to an endearing and/or infuriating earworm, this is not the sound of crossing the aisle to work with the haters. The lyrics — “I like the way you know that I like how you look and you like me too” — will plunge even those unconvinced by thinkpieces and the dude standing next to them at the club (“it’s an accelerationist critique of late-period capitalist social dynamics,”
someone has I’ve probably definitely said at some point) into a philosophical muddle.
Between its nursery-rhyme simplicity and unplaceable in/sincerity, “Every Night” is an unapologetically brash step in the same direction from the people who brought you “Hey QT,” the year’s previous title-holder in the Maybe Brilliant, Maybe Insane division. Is it about the male gaze? Is it about the act of listening itself? Listen below, and make up your own dang mind already.