New | July 25, 2017
Purity Ring cast a spell with “Asido”


Purity Ring 1

To commemorate the five-year anniversary of their debut album, Shrines, Purity Ring have released “Asido.” The song, like much of the duo’s past work, is a kind of electro-pop incantation, with Megan James‘s bright recitation of gothic imagery floating above the synthesized murk. “Asido,” however, is less a conjuration than an invitation: for all the vaguely macabre lyrics, the real bleakness is in the refrain: the dare (the command? the curse?) to “feel as lonely as I do.” Listen below.
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