Feature | April 1, 2016
Rap Twitter Reacts to #WatchTheStove


oj-helper

Twitter is abuzz today with early takes on an unannounced release that hit the web a few hours ago, and is making a big splash with those in the know. Is it the latest from Drake? Frank Ocean? Beyoncé?

hamburger-helper-album-cover-hed-2016

Of course not — it’s by Hamburger Helper™, because we live in a nightmarish hellscape of corporate cultural appropriation. But wait…is it actually…good? And good in what way? Like wagyu beef with duck egg and black truffle good, or like you’ve been drinking all day and there are 17 Bubba burgers left on this paper plate good? Listen and decide for yourself — or let Rap Twitter decide for you.