Feature | March 5, 2014
SXSW 2014: Artists To Watch I


sxswartists

Alright, alright, alright. SXSW is once again upon us, and that means a week of non-stop music, Lone Star, breakfast tacos and homeless wi-fi hotspots. The list of artists we want to catch at next week’s festival seems endless, but to start things off we’ve included a select few here. Hit the jump for bands to keep an eye out for, and stay tuned for more.

And don’t forget, All Things Go is presenting two shows at SXSW this week. RSVP and details via the links below.

RSVP: SXSW Lawn Party
RSVP: ATG x Indie Shuffle Official Showcase

ggfoSX
This Brooklyn two-piece is gunning straight for your pleasure center, dishing out sugar-rush synth pop with 100% of your daily requirement of singable hooks. We’re convinced that they’ve got the sandwich-making game on lock, but how will they fare, you might ask, in the taco capitol of the free world? Given how much we’re taken by their new single “Not Going Home” – as lush and inviting as a Midnight City and as bright and infectious as a Little Secret – we feel very confident that they’ll turn heads and wet appetites in Austin this week. Catch them at the All Things Go x Indie Shuffle official SXSW showcase on Friday, March 14th.

sylvanessoSX
Sylvan Esso are hardly a well-kept secret, and we’ve actually been fortunate enough to catch them live already. Nevertheless, we’re dead set on catching them again in Austin next week. Despite being a two-person outfit, the North Carolina duo avoid the “Oh, but they’d sound so much better with a drummer” curse with an energetic live show worth writing home about. Catch them in the afternoon on Friday, March 14th at The Onion A.V. Club’s day party.

toveloSX
If you’re of the opinion that obscurity in pop lyrics belies laziness rather than cleverness, meet Stockholm’s Tove Lo. Her songs are as straightforward as they are catchy; the post-Ke$ha anthem “Habits” finds the singer drunk-munching on Twinkies within the first minute. Recent single “Not On Drugs” has drawn comparisons to Icona Pop; we wouldn’t be shocked if Tove Lo made as big a splash this year as they did in 2013. Tell us how you really feel, girl! Catch her at Neon Gold’s official SXSW showcase on Saturday, March 15th.

asgeirSX
Iceland’s Ásgeir has been called the Nordic Bon Iver, but there’s more to this 21 year old troubadour than meets the compare-o-meter – of the songs that appear on recently released sophomore album In The Silence, genre and style vary from the aforementioned Justin Vernon-esque falsetto folk to bouncy R&B to piano-driven stadium rock. One thing everyone can agree on is his ear for melody, and his cherubic head-voiced pipes; dude can sing, and if you don’t believe us, go see for yourself. Catch him at Blackheart on Wednesday, March 12th.

bipolarSX
According to its Facebook page, Bipolar Sunshine is “A Home for the defeated romantic, the passionately curious but in the mist of all still can see the bright side to every- thing.” To us, Bipolar Sunshine is a happy marriage of the unabashed sentimentality of Morrissey and the aspirational anthem-crafting of bands like London Grammar and The Naked and Famous. Catch him at Latitude 30 – he will tear the place down.