| July 16, 2012
The Shins – It’s Only Life


An enchanting video for “It’s Only Life” has surfaced from The Shins’ Port of Morrow release, a sparkling production by director Hiro Murai, who previously worked behind the camera for the likes of St. Vincent, Bloc Party, and Usher. The video takes us on an adventure through a post-apocalyptic suburbia with an imaginative and brave child hero. With the youngster and his dog taking the lead, the narrative reads as something of a hybrid to the rhythm of Max from Where the Wild Things Are and a twee version of I Am Legend. We follow our young explorer and his loyal canine companion as they don antlers and capes during their exploration (that they must’ve snagged from some sort of post-apocalyptic Etsy). As we investigate the wreckage, we find that James Mercer has been captured by the dustball-figured monsters that have inherited the land; unphased, the Shins’ singer sings his song as if he wasn’t being dragged behind an under-the-bed dwelling monster. Port of Morrow is out now via Columbia/Aural Apothecary.