UPDATE: YACHT have issued an official apology.
We're sorry: https://t.co/rlTq12c1DQ
— ˠ ᴬ ꜂ ᴴ ⊤ (@YACHT) May 11, 2016
By now, you’ve probably heard about this whole YACHT sex tape thing. If you haven’t, the bands first post on the matter is a good place to start…
We want you to hear it from us first: https://t.co/A2IQYM6Zrr
— ˠ ᴬ ꜂ ᴴ ⊤ (@YACHT) May 9, 2016
A band — that is also a couple — gets their sex tape stolen and released to the public? That’s a violation of privacy in just about anybody’s book. And naturally, the band’s friends and fans came out and showed their support on Twitter.
Saw @YACHT‘s fb post. Don’t want to draw unnecessary attention to a messed up situation, but do want to show support for them as A++ people
— Tanlines (@tanlines) May 9, 2016
Some, however, thought there was something fishy about the situation…
I have a feeling the Yacht sextape thing is for promo, pretty smart.
— Chris Black (@donetodeath) May 9, 2016
Turns out, the story behind the initial post wasn’t as earnest as it was made out to be. Jezebel broke the news…
A PR stunt? Sort of. YACHT’s PR company was not in on it…
It’s time to state this.
We are not involved in the Yacht situation in any way the idea was devised and executed 100% without us.
— Motormouthmedia Judy (@motormouthmedia) May 10, 2016
Needless to say, the Internet wasn’t too kind on the band after the news broke out. And for good reason…
If you think we need to “chill out” about the YACHT thing, talk to more women. Like, the merit of their work is meaningless now. — Claire Lobenfeld (@clairevlo) May 10, 2016
so Yacht lying about being the victim of that crime as part of a gotcha stunt just doesn’t seem even a little bit clever or groundbreaking
— dan solo (@dansolomon) May 10, 2016
Twitter also had some fun with the whole thing…
Looks like this Yacht is…shipwrecked pic.twitter.com/ksvGrAPfTF
— Larry Fitzmaurice (@lfitzmaurice) May 10, 2016
Yacht is dating Jon Lovitz!
— phil matarese (@philorphilip) May 10, 2016
I love taking on new challenges–tonight I will try to explain the Yacht thing to someone who doesn’t spend 8 hours a day on the Internet — Larry Fitzmaurice (@lfitzmaurice) May 10, 2016
Can someone please drop a surprise album so everyone stops talking about Yacht?
— Philip Cosores (@Philip_Cosores) May 10, 2016
Let’s all jack off to Yacht at 2:30. DM me when ur done! — Jon Daly (@jondaly) May 10, 2016
why are people slagging on yacht rock all of a sudden?
— Annie PrettySoldier (@irritablevowel) May 10, 2016
tombstone: used to listen to that one Yacht song in 2007 — darcie wilder (@333333333433333) May 10, 2016
i always pronounce yacht “yakkit” / that’s my contribution to the dialogue thank you I’m available for panel discussions
— Chris Farren (@chrisfarren) May 10, 2016
YACHT was event the target of a Kim Kardashian sub-tweet…
Super random but I hate when people put out fake stories to sell their products. — Kim Kardashian West (@KimKardashian) May 10, 2016
YACHT then responded to the backlash…
— ˠ ᴬ ꜂ ᴴ ⊤ (@YACHT) May 10, 2016
It didn’t seem to do much difference…
.@YACHT Thank you for creating a case study I can take the team through when we talk about the difference between a campaign and a stunt.
— Electable Soolie (@TheSpoony) May 10, 2016
My favorite aspect of the Yacht thing is they self-describe as “celebrities.” A Jedi mind trick that works on precisely nobody. — Beauty Pill (@beautypill) May 10, 2016
To promote their next single, YACHT can start a gofundme page to help fund their cancer treatment, or maybe claim their tour van was stolen.
— Dan Gillespie (@Transit161) May 10, 2016
— Josh Coll (@childbearer) May 11, 2016
what YACHT did was not goth. this is the conclusion I have come to after much reflection and prayer
— Wu-Tang Horse (@Horse_Crimes) May 10, 2016