Ty Dolla $ign just might be the man of the year. His unique voice can be heard everywhere from the Suicide Squad soundtrack to The Life of Pablo. Now, he’s taking the time on his own project, Campaign. “Zaddy” shows the world a steamier side of the hip-hop star. Campaign drops September 23rd, so take a listen to “Zaddy” to prepare yourself for #TyDolla$ign2016.